Yearly Volume Volume (units) Brand 40,000,000* Seiko Corporation 30,000,000* Fossil Group 20,000,000* Citizen Watch Co., Ltd. 16,000,000 Titan 8,500,000¹ Casio 4,000,000 Festina Group 3,100,000 Swatch 2,400,000 Tissot 1,500,000 Longines 1,050,000 Rolex 1,000,000 Daniel Wellington 1,000,000 Rossini 900,000 Balmain 800,000 Ebhor 600,000 Cartier 570,000 Omega 400,000 Hanowa 400,000 TAG Heuer 330,000 Mondaine 325,000 CK Watch 230,000 Tudor SA 220,000 Gucci 215,000 Victorinox 200,000 Raymond Weil 165,000 Rado 150,000 Ernest Borel 150,000 Point Tec Electronic GmbH 147,900 Breitling 140,000 Bulova Watch Company 136,500 Certina 130,000 IWC Schaffhausen 130,000 Shinola 105,000 Frédérique Constant 104,000 Hamilton 100,000 Edox 100,000 Flik Flak 100,000 Grovana 96,000 Mido 90,000 Hermès 85,000 Michel Herbelin 85,000 Montblanc 80,000 Baume & Mercier 80,000 Doxa 80,000 Jaeger-LeCoultre 80,000 Movado 70,000 Alfex 65,000 Delma 60,000 Atlantic 60,000 Officine Panerai 58,500 Titoni 57,500 Chanel 55,000 Maurice Lacroix 53,000 Patek Philippe 50,000 Audemars Piguet 44,000 Bulgari 40,000 Cattin 37,500 Hublot 36,000 Chopard 35,000 Grand Seiko 35,000 Oris 30,000 Ebel 25,000 Aerowatch 25,000 Cimier 25,000 Concord 25,000 Zeno Watch Basel 23,500 Vacheron Constantin 21,000 Blancpain 20,000 Alpina Watches International SA 20,000 Carl F. Bucherer 20,000 Christopher Ward 20,000 Enicar 20,000 Girard-Perregaux 20,000 Louis Erard SA 20,000 Nomos 18,000 Breguet 18,000 Eberhard & Co. 18,000 Franck Muller 15,000 Dior 14,800 Piaget 14,000 Sinn 13,000 Fortis 12,500 Auguste Reymond SA 12,000 Glashütte Original 11,000 Zenith 10,800 Bell & Ross 10,000 Botta Design 10,000 Bremont 10,000 Mühle-Glashütte 9,500 Meistersinger 9,000 Montres Corum SA 9,000 Ulysse Nardin 7,500 Glycine 6,500 Armand Nicolet 6,500 Harry Winston 6,500 Van Cleef & Arpels 6,000 Parmigiani Fleurier 5,000 Askania 5,000 Cvstos 5,000 Eterna 5,000 Graham SA 5,000 Jaquet Droz 5,000 Roger Dubuis 4,500 Stowa 4,300 Richard Mille 4,000 Guenat 4,000 Wempe Glashütte 3,800 A. Lange & Söhne 3,600 Cuervo & Sobrinos 3,500 Bedat & Cie. 3,500 Richard Mille SA 3,000 Chronoswiss 3,000 Damasko 2,500 Chaumet 2,250 Techné 2,000 JeanRichard 1,500 Cyrus 1,000 Armin Strom 1,000 Arnold & Sons 1,000 Louis Chevrolet 1,000 DeWitt 1,000 Hanhart 1,000 Jaermann & Stubi 1,000 H. Moser & Cie. 1,000 Vacheron Constantin 800 De Grisogono 700 Temption 650 François-Paul Journe 500 Delance 500 Julien Courday 500 Moritz Grossmann 500 Rainer Brand 500 Schäuble & Söhne 500 Schaumburg Watch 450 DelaCour 400 HYT 400 RGM 350 Hautlence 300 De Bethune 300 Dubey & Shaldenbrand 300 DuBois & Fils 300 Evilard 300 MB&F 250 Blancier 250 Borgward 250 Hentschel 230 Hysek 230 HYT 200 Breva 200 Habring² 150 Ateliers de Monaco 150 L. Leroy 150 Urwerk 140 Bovet Fleurier 110 Greubel Forsey 100 Benzinger 100 Christophe Claret 100 Genesis 100 Laurent Ferrier 100 Lebeau-Courally 70 Kudoke 50 Grönefeld 50 Jaeger & Benzinger 50 Jean Dunan 50 Lang & Heyne 50 Nienaber Bünde 40 Antoine Martin 30 Badollet *: estimates